The use of teams of sales, service, and often technical personnel who work with purchasing, manufacturing, engineering, logistics, and financial executives in customer organizations is referred to as __________.

Question

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Key account management involves using teams of sales, service, and technical personnel to work closely with key customers and their various departments to develop customized solutions that meet their unique needs. This approach focuses on building long-term relationships with important customers by providing personalized service and support, rather than simply selling products at the lowest price.

The Use of Teams of Sales, Service, and Often Technical