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A Geographical Sales Organization Would Not Be the Best Structure

Question 180

Multiple Choice

A geographical sales organization would not be the best structure if


A) a firm were trying to minimize travel time.
B) a firm were trying to reduce duplication of selling effort.
C) a firm's products or customers required specialized knowledge.
D) specific knowledge is required to sell certain types of products.
E) there is a need to increase the number of salespersons in the salesforce.

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