If a company chooses to employ its own salesforce, there are three basic organizational salesforce structures from which to choose-by

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The three basic organizational salesforce structures are geography, customer, and product. Geography-based salesforce structures are common in industries where customer locations are clustered together. Customer-based structures are common in industries where individual customers have unique needs or require specialized knowledge. Product-based structures are common in industries where a company produces a large number of different products, each of which requires its own specialized sales team. By using a combination of these three structures, a company can create a salesforce that is well-equipped to handle its specific market and customer needs.

If a Company Chooses to Employ Its Own Salesforce, There