Selling objectives can be __________ related and focus on dollar or unit sales volume, number of new customers added, and profit.Alternatively, they can be __________ related and emphasize the number of sales calls and selling expenses.

Question

Quizplus · Accepted Answer

Selling objectives can be categorized as either output objectives or input objectives. Output objectives are related to sales and revenue, while input objectives are related to the selling activities that contribute to those sales and revenue goals. Output objectives can focus on dollar or unit sales volume, number of new customers added, and profit. Input objectives can emphasize the number of sales calls made or the selling expenses incurred. Therefore, option B is the correct answer.

Selling Objectives Can Be __________ Related and Focus on Dollar