Multiple Choice
One of the advantages associated with television as an advertising medium is that it
A) has a short exposure time.
B) can use picture, print, sound, sight, and motion.
C) is a low-cost medium.
D) has an unlimited amount of advertising time available.
E) can be used to convey complex messages.
Correct Answer:
Verified
Related Questions
Q111: The average number of times a person
Q112: FIGURE 16-6 Q113: The owners of a small toy store Q114: In television or radio advertising, rating refers Q115: Frequency refers to
A)the number of different advertisements,
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