One of the disadvantages associated with radio as an advertising medium is that it
A) has a long exposure time.
B) cannot target specific audiences.
C) cannot use humor, sound, and intimacy effectively.
D) has an unlimited amount of advertising time available.
E) has a perishable message.
Correct Answer:
Verified
Q116: One of the advantages associated with television
Q117: FIGURE 16-6 Q119: If a local television station in your Q120: If you ordered a commercial to run Q122: One of the advantages associated with radio Q123: When people outside the target market for Q124: One advantage of using magazines as an Q125: One advantage of using magazines as an Q126: One advantage of using magazines as an Q137: Gross rating points (GRPs) are determined by
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