If you ordered a commercial to run on a local station that could reach 500,000 households for a cost of $1,000, what would your CPM be?
A) $5.00
B) $4.00
C) $3.00
D) $2.00
E) $1.00
Correct Answer:
Verified
Q115: Frequency refers to
A)the number of different advertisements,
Q116: One of the advantages associated with television
Q117: FIGURE 16-6 Q119: If a local television station in your Q121: One of the disadvantages associated with radio Q122: One of the advantages associated with radio Q123: When people outside the target market for Q124: One advantage of using magazines as an Q125: One advantage of using magazines as an Q137: Gross rating points (GRPs) are determined by![]()
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