When people outside the target market for the product see a firm's advertisement it is referred to as _________.

Name: When people outside the target market for the product see a firm's advertisement it is referred to as _________.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Wasted coverage refers to advertising to people who are outside the intended target market for the product. This can result in spending resources on advertising that is unlikely to result in sales, as the message is not reaching the intended audience.

When People Outside the Target Market for the Product See