If a local television station in your area stated it reached one-fifth of the television households in its viewing area with a prime time movie, what would be the movie's rating?
A) 10
B) 20
C) 30
D) 40
E) 50
Correct Answer:
Verified
Q114: In television or radio advertising, rating refers
Q115: Frequency refers to
A)the number of different advertisements,
Q116: One of the advantages associated with television
Q117: FIGURE 16-6 Q120: If you ordered a commercial to run Q121: One of the disadvantages associated with radio Q122: One of the advantages associated with radio Q123: When people outside the target market for Q124: One advantage of using magazines as an Q137: Gross rating points (GRPs) are determined by![]()
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