The reimbursement a retailer gives for extra in-store support or special featuring of a brand is referred to as a(n) _________.

Question

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A merchandise allowance is a reimbursement given by a manufacturer to a retailer for providing extra support for a brand, such as shelf space, displays, and promotion. The other options (organizational allowance, manufacturer's enhancement, finance allowance, and case allowance) are not commonly used terms in the context of trade promotion.

The Reimbursement a Retailer Gives for Extra In-Store Support or Special