Cooperative Advertising Refers to

Cooperative advertising refers to

A) advertising programs by which a manufacturer pays a percentage of the retailer's local advertising expense for advertising the manufacturer's products.
B) advertising programs by which a manufacturer pays for national ad distribution and the retailer pays for local advertising expense.
C) advertising that is paid collectively for all stores located in strip malls or other shared facilities.
D) advertising paid for by multiple independent firms to promote a product class rather than an individual product or firm.
E) advertising paid for by several unrelated firms to promote a worthy cause such as cancer research.