A trade promotion that involves paying retailers for financing costs or financial losses associated with consumer sales promotions is referred to as a _________.

Question

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A finance allowance is a type of trade promotion that involves paying retailers for financing costs or financial losses associated with consumer sales promotions. Promotional allowance refers to a payment made by a manufacturer to a retailer to offset the cost of advertising and promoting the manufacturer's products. Merchandise allowance is a payment made by a manufacturer to a retailer to help cover the cost of merchandise display and promotion. Case allowance is a payment made by a manufacturer to a retailer for purchasing a certain number of units of a product. Failure fee is not a common term in trade promotions.

A Trade Promotion That Involves Paying Retailers for Financing Costs