The promotional mix includes advertising, personal selling, __________, public relations, and direct marketing.
A) publicity
B) sales promotion
C) infomercials
D) risk-free trials
E) word-of-mouth
Correct Answer:
Verified
Q4: The _ can be used to inform
Q5: New forms of communicating with customers, such
Q6: The promotional mix includes advertising, _, sales
Q7: Promotion represents the fourth element in the
Q8: remind them later about the benefits they
Q10: The promotional mix includes advertising, personal selling,
Q11: The _ includes advertising, personal selling, sales
Q12: The _ element of the marketing mix
Q13: Many companies create a branded presence such
Q14: The promotional element consists of communication tools,
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