The __________ can be used to inform prospective buyers about the benefits of the product.
A) promotion channel
B) communication chain
C) marketing matrix
D) promotional mix
E) media mix
Correct Answer:
Verified
Q1: Promotion represents the fourth element in the
Q2: Some companies, such as Saturn, have even
Q3: The promotional mix includes advertising, personal selling,
Q5: New forms of communicating with customers, such
Q6: The promotional mix includes advertising, _, sales
Q7: Promotion represents the fourth element in the
Q8: remind them later about the benefits they
Q9: The promotional mix includes advertising, personal selling,
Q10: The promotional mix includes advertising, personal selling,
Q11: The _ includes advertising, personal selling, sales
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