The promotional element consists of communication tools, including advertising, public relations, sales promotion, direct marketing, and personal selling.A combination of one or more of these communication tools is called the _________.
A) promotional mix
B) communications channel
C) integration mix
D) interactive connection
E) marketing matrix
Correct Answer:
Verified
Q9: The promotional mix includes advertising, personal selling,
Q10: The promotional mix includes advertising, personal selling,
Q11: The _ includes advertising, personal selling, sales
Q12: The _ element of the marketing mix
Q13: Many companies create a branded presence such
Q15: Promotion represents the fourth element in the
Q16: The promotional mix refers to
A)the three key
Q17: remind them later about the benefits they
Q18: The promotional mix includes _, personal selling,
Q19: CBS recently created social _ rooms at
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