The Promotional Mix Refers to

The promotional mix refers to

A) the three key elements that make advertising and promotion effective: (1) sex appeal, (2) humor, and (3) fear.
B) the combination of both paid and non-paid marketing tools used to promote product interest and draw sales away from competitors.
C) a series of interrelated advertisements that each concentrates on a unique aspect of a product's benefits: (1) primary purpose, (2) ease of use, and (3) distinction from competitors.
D) the three key factors that are required for an effective advertising campaign: (1) product knowledge, (2) imagery, and (3) humor.
E) the combination of one or more communication tools used to: (1) inform prospective buyers about the benefits of the product, (2) persuade them to try it, and (3) remind them later about the benefits they enjoyed by using the product.