Source refers to
A) any paid form of advertising.
B) consumers who read, hear, or see the message during the communications process.
C) people with similar understanding and knowledge who are willing to share that knowledge with others.
D) a company or person who has information to convey during the communications process.
E) any knowledgeable group of individuals who are willing to share that knowledge with others.
Correct Answer:
Verified
Q16: The promotional mix refers to
A)the three key
Q17: remind them later about the benefits they
Q18: The promotional mix includes _, personal selling,
Q19: CBS recently created social _ rooms at
Q20: Most consumers would characterize today's marketplace as
A)interactive
Q22: Communication is the process of conveying a
Q23: The means (salesperson, advertising media, or public
Q24: Procter & Gamble created an advertisement for
Q25: The information sent by a source to
Q26: Communication is the process of conveying a
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