Procter & Gamble created an advertisement for its High Endurance men's antiperspirant.In terms of the communication process, the _________ for the information in the High Endurance men's antiperspirant advertisement is Procter & Gamble, its manufacturer.
A) source
B) message
C) decoder
D) feedback
E) communication channel
Correct Answer:
Verified
Q19: CBS recently created social _ rooms at
Q20: Most consumers would characterize today's marketplace as
A)interactive
Q21: Source refers to
A)any paid form of advertising.
B)consumers
Q22: Communication is the process of conveying a
Q23: The means (salesperson, advertising media, or public
Q25: The information sent by a source to
Q26: Communication is the process of conveying a
Q27: Communication is the process of conveying a
Q28: Allegra is an antihistamine and to create
Q29: Disney is using an integrated marketing communications
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