Marketers can communicate best with Generation Y consumers by
A) using TV ads since this generation watches TV more than any other.
B) placing ads on Sirius radio.
C) using the 32-hour approach.
D) integrating new media into their campaigns.
E) sending personalized text messages regarding new products or services.
Correct Answer:
Verified
Q173: The promotional objective of the introduction stage
Q174: Many promotional efforts are focused towards _,
Q175: What stage of the product life cycle
Q176: Marketers can communicate best with _ consumers
Q177: FIGURE 15-4 Q179: There's a new prescription drug on the Q180: At which stage in the product life Q181: During the planning stage of an IMC Q182: Pharmaceutical companies now spend more than $5 Q183: FIGURE 15-7 
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