Pharmaceutical companies now spend more than $5 billion annually on __________ prescription drug advertising, to complement traditional personal selling and free samples directed only at doctors.

Question

Quizplus · Accepted Answer

Direct-to-consumer advertising refers to advertising that is targeted towards the general public or consumers, rather than solely targeting healthcare professionals. The statement mentions that pharmaceutical companies spend over $5 billion annually on advertising to complement traditional personal selling and free samples directed only at doctors, suggesting that the advertising is intended for direct-to-consumer marketing. Therefore, the best choice is D), direct-to-consumer.

Pharmaceutical Companies Now Spend More Than $5 Billion Annually on __________