A prospective buyer goes through a sequence of stages-from initial awareness of a product to eventual action (either trial or adoption of the product).The stages include awareness, interest, evaluation, trial, adoption, and refer to _________.

Question

Quizplus · Accepted Answer

The stages mentioned in the question are part of the hierarchy of effects model, which describes the sequence of stages a consumer goes through before making a purchase decision. Maslow's hierarchy is a different model that describes human needs, while the other options are not commonly used terms in marketing. The purchase continuum and consumer-product cycle could be related concepts, but they are not commonly used terms. The consumer purchasing hierarchy also does not accurately describe the specific stages mentioned in the question.

A Prospective Buyer Goes Through a Sequence of Stages-From Initial