The group of prospective buyers toward which a promotion program is directed is referred to as a

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The group of prospective buyers toward which a promotion program is directed is commonly referred to as the target audience. This term is widely used in marketing and advertising to specify the particular group of individuals or organizations that a promotion effort is intended to reach and influence. The term "target selection" may be used more broadly to encompass the process of determining which groups or segments of the market are most desirable or profitable to target, but it does not refer specifically to the audience for a promotion program. Similarly, "selected audience" and "prospective audience" are not commonly used terms in this context. "Media audience" refers specifically to the people who consume or are exposed to a particular type of media, such as a television program or newspaper, and is not synonymous with "target audience."

The Group of Prospective Buyers Toward Which a Promotion Program