Many prescription drugs such as Lipitor and Zocor now have their own websites to encourage patients to learn more about the drugs and ask for them by name from the doctor.The manufacturers of these drugs are using a(n) __________ promotional strategy.

Question

Quizplus · Accepted Answer

This is an example of pull promotional strategy, as the manufacturers are trying to create demand for their products among patients/consumers, who will then ask their doctors to prescribe it to them.

Many Prescription Drugs Such as Lipitor and Zocor Now Have