Chrysler Corporation provides support and incentives for 2,390 Chrysler and Jeep dealers.Through a multi-level program, Chrysler provides incentives to reward dealers for meeting sales goals.Dealers receive an incentive when they are near a goal, another when they reach a goal, and a larger incentive if they exceed sales projections.All of these actions are intended to encourage Chrysler dealers to __________ the Chrysler products through the channel to consumers.

Question

Quizplus · Accepted Answer

The incentives are designed to encourage dealers to "push" Chrysler products through the channel to consumers, meaning they are motivated to actively sell and promote the products to meet and exceed sales goals.

Chrysler Corporation Provides Support and Incentives for 2,390 Chrysler and Jeep