FIGURE 15-5
-The manufacturers of drugs such as depicted in Figure 15-5 above, encourage patients to learn more about the drugs and ask for them by name from the doctor.The manufacturers of these drugs are using a(n) __________ promotional strategy.

Question

FIGURE 15-5 
-The manufacturers of drugs such as depicted in Figure 15-5 above, encourage patients to learn more about the drugs and ask for them by name from the doctor.The manufacturers of these drugs are using a(n) __________ promotional strategy.

Quizplus · Accepted Answer

The manufacturers of drugs such as depicted in Figure 15-5 above are using a pull promotional strategy, which encourages patients to learn more about the drugs and ask for them by name from their doctors. This strategy aims to create demand at the consumer level and pull the product through the distribution channel.

FIGURE 15-5 -The Manufacturers of Drugs Such as Depicted in Figure 15-5