There's a new prescription drug on the market that helps reduce common allergy symptoms.Ads for the medicine in magazines and in medical journals would be primarily used to
A) remind customers that such a product exists.
B) increase the level of customer awareness of the product.
C) differentiate the product from all other medications.
D) support a product penetration distribution strategy.
E) help in harvesting the product.
Correct Answer:
Verified
Q174: Many promotional efforts are focused towards _,
Q175: What stage of the product life cycle
Q176: Marketers can communicate best with _ consumers
Q177: FIGURE 15-4 Q178: Marketers can communicate best with Generation Y Q180: At which stage in the product life Q181: During the planning stage of an IMC Q182: Pharmaceutical companies now spend more than $5 Q183: FIGURE 15-7 Q184: FIGURE 15-7 Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents![]()
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