FIGURE 15-4
-Persuading the consumer to buy the product rather than substitutes is the promotional objective during which stage of the product life cycle as shown in Figure 15-4 above?

Question

FIGURE 15-4 
-Persuading the consumer to buy the product rather than substitutes is the promotional objective during which stage of the product life cycle as shown in Figure 15-4 above?

Quizplus · Accepted Answer

During the growth stage of the product life cycle, the promotional objective is to persuade the consumer to buy the product rather than substitutes. This is because in the growth stage, the product is gaining acceptance in the market and facing competition from similar products. Therefore, the focus is on promoting the unique features and benefits of the product to differentiate it from substitutes.

FIGURE 15-4 -Persuading the Consumer to Buy the Product Rather Than Substitutes