FIGURE 15-4
-Reminding buyers of the product's existence is the promotional objective during which stage of the product life cycle as shown in Figure 15-4 above?

Question

FIGURE 15-4 
-Reminding buyers of the product's existence is the promotional objective during which stage of the product life cycle as shown in Figure 15-4 above?

Quizplus · Accepted Answer

The stage shown in Figure 15-4 is the maturity stage, which is characterized by intense competition and a need for firms to remind buyers of the product's existence to maintain market share. Therefore, the promotional objective during this stage is reminding buyers of the product's existence.

FIGURE 15-4 -Reminding Buyers of the Product's Existence Is the Promotional Objective