In the hierarchy of effects, the consumer's appraisal of the product or brand on important attributes is referred to as the _________ stage.

Question

Quizplus · Accepted Answer

The evaluation stage in the hierarchy of effects refers to the consumer's appraisal of the product or brand on important attributes, which is a critical step in the decision-making process. During this stage, the consumer weighs the costs and benefits of the product, compares it to alternatives, and engages in information processing and evaluation to reach a conclusion.

In the Hierarchy of Effects, the Consumer's Appraisal of the Product