Percentage of Sales Budgeting Refers to

Percentage of sales budgeting refers to

A) matching a competitor's absolute level of spending or the proportion per point of market share.
B) allocating funds to promotion as a percentage of past or anticipated sales, in terms of either dollars or units sold.
C) allocating funds to promotion only after all other budget items are covered.
D) determining a firm's promotion objectives, outlining the tasks to accomplish these objectives, and determining the advertising cost of performing these tasks.
E) allocating funds to promotion based on the greatest percentage of possible available revenue.