No matter what the specific objective might be, from building awareness to increasing repeat purchases, promotion objectives should possess three important qualities.They should be designed for a well-defined target audience, cover a specified time period, and must be

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Promotion objectives should be measurable so that the success of the promotion can be evaluated. This helps in determining the effectiveness of the promotion and making necessary adjustments for future promotions. The other options like being unique, humorous, repeatable, or creative may or may not be important depending on the specific promotion objectives.

No Matter What the Specific Objective Might Be, from Building