Intermediaries make possible the flow of products from producers to ultimate consumers by performing three basic functions.According to figure 13-2 above, the term that would be used to describe the intermediary function in cell "C," would be _________.

Question

Quizplus · Accepted Answer

The intermediary function in cell "C" involves facilitating or supporting the flow of products by providing market research and communication services to both producers and ultimate consumers. This is a facilitating function, which helps to make the exchange process smoother and more efficient. The other options, such as transactional, logistical, and operational functions, are more focused on the physical transfer of goods or financial transactions, which are not directly related to the intermediary function in cell "C." The term "middleman function" is also not specific enough to describe the functions shown in this figure.

Intermediaries Make Possible the Flow of Products from Producers to Ultimate