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Direct Channel Refers to

Question 51

Multiple Choice

Direct channel refers to


A) when producers and end-users deal with each other on a one-on-one basis.
B) when intermediaries that are between the producer and consumer and perform numerous channel functions.
C) when a firm reaches different buyers by employing two or more different types of channels for the same basic product.
D) when an intermediary sells to other intermediaries, usually to retailers; usually in consumer markets.
E) when an agent or broker brings the ultimate consumer to the manufacturer.

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