As the brand manager for Cracker Jack, what information does Figure 12-4 above give you?
A)You have a price premium relative to Crunch 'n Munch.
B)Crunch 'n Munch has a price premium relative to Cracker Jack.
C)Fiddle Faddle is priced higher than Crunch 'n Munch.
D)Private Brands sell more product than Cracker Jack.
E)Seasonal, specialty, and regional brands have the lowest market share.

Question

Quizplus · Accepted Answer

Figure 12-4 shows that Cracker Jack has the highest average retail price among the four brands listed, indicating that the brand has a price premium relative to Crunch 'n Munch.

As the Brand Manager for Cracker Jack, What Information Does