Marketing executives must translate estimates of customer demand into estimates of
A)personnel requirements.
B)advertising expenditures.
C)ancillary product support.
D)revenues the firm expects to receive.
E)minimum distribution requirements.

Question

Quizplus · Accepted Answer

Marketing executives need to translate estimates of customer demand into estimates of revenues the firm expects to receive in order to determine the expected financial outcomes of different marketing strategies and to make decisions about budget allocation and pricing. Personnel requirements, advertising expenditures, ancillary product support, and minimum distribution requirements may also be informed by customer demand estimates, but are not the primary focus.

Marketing Executives Must Translate Estimates of Customer Demand into Estimates