An ad campaign by Suave shampoo asked television viewers to identify the hair that was shampooed and conditioned with Suave products and the hair on which expensive salon hair-care products were used.The idea of the ad was that a person could not tell by looking that a woman was using the much cheaper Suave brand.By making price its selling point, Suave is most likely using _________.
A)demand backward pricing
B)below-market pricing
C)loss-leader pricing
D)prestige pricing
E)skimming pricing

Question

Quizplus · Accepted Answer

Suave is using below-market pricing as its selling point by highlighting that despite being cheaper, it can still provide comparable results to expensive salon hair-care products.

An Ad Campaign by Suave Shampoo Asked Television Viewers to Identify