A contractual agreement whereby one company (licensor) allows its brand name(s), or trademark(s) to be used with products or services offered by another company (licensee) for a royalty or fee is referred to as _________.

Question

Quizplus · Accepted Answer

This is the definition of brand licensing, which involves one company (the licensor) granting the right to use its brand or trademark to another company (the licensee) in exchange for a fee or royalty payment.

A Contractual Agreement Whereby One Company (Licensor) Allows Its Brand