FIGURE 11-
-In Figure 11-9 above, "A" represents the final, and most difficult, step-to create a consumer-brand connection evident in an intense, active loyalty relationship between consumers and the brand or a _________.

Question

FIGURE 11- 
-In Figure 11-9 above, "A" represents the final, and most difficult, step-to create a consumer-brand connection evident in an intense, active loyalty relationship between consumers and the brand or a _________.

Quizplus · Accepted Answer

The term "consumer-brand connection" specifically refers to the intense, active loyalty relationship between consumers and the brand, which is the final and most difficult step in brand building.

FIGURE 11- -In Figure 11-9 Above, "A" Represents the Final, and Most