When selecting a brand name it is recommended that the name suggests product features; be memorable, distinctive and positive; fit the company or product image; be simple and emotional and
A) be humorous or mysterious.
B) easy to spell and pronounce.
C) contain no hidden meanings.
D) suggest an air of mystery.
E) have no legal or regulatory restrictions.
Correct Answer:
Verified
Q209: The Make a Wish Foundation brand name
Q210: FIGURE 11- Q211: The second step in the sequential building Q212: IBM's choice of "PCjr" as a brand Q213: Kellogg's Heartwise cereal changed its name to Q215: FIGURE 11- Q216: FIGURE 11- Q217: You can now buy Life Savers Real Q218: The third step in the sequential building Q219: FIGURE 11- Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents![]()
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