Kellogg's Heartwise Cereal Changed Its Name to Fiberwise in Order

Kellogg's Heartwise cereal changed its name to Fiberwise in order to

A) respond to a changing interest from heart care issues to intestinal health issues.
B) conjure up a stronger image, since "heart" implied sentimentality and "fiber" implied strength.
C) comply with Food and Drug Administration guidelines on the use of the word "heart" in food products.
D) avoid a lawsuit by the makers of Heartywise Organic Cereal because they claimed the names and benefits were too similar.
E) complement its new line of breakfast fiber bars.