IBM's choice of "PCjr" as a brand name for its first home computer, was ineffective because
A) the name was not distinctive nor was it memorable.
B) the name did not fit the company image.
C) the name had too many legal restrictions.
D) the name was too confusing with both capital and lowercase letters.
E) the name failed to suggest the product benefits.
Correct Answer:
Verified
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Q210: FIGURE 11- Q211: The second step in the sequential building Q213: Kellogg's Heartwise cereal changed its name to Q214: When selecting a brand name it is Unlock this Answer For Free Now! View this answer and more for free by performing one of the following actions Scan the QR code to install the App and get 2 free unlocks Unlock quizzes for free by uploading documents
