FIGURE 11-
-In Figure 11-9 above, "F" represents the first step in the sequential building process of brand equity which would be to _________.

Question

FIGURE 11- 
-In Figure 11-9 above, "F" represents the first step in the sequential building process of brand equity which would be to _________.

Quizplus · Accepted Answer

According to the sequential building process of brand equity, the first step is to develop positive brand awareness, which is represented by "F" in the figure. The other steps are to establish a brand's meaning in the minds of consumers, create a consumer-brand connection, elicit the proper consumer responses to a brand's identity and meaning, and finally, to build consumer loyalty and relationships.

FIGURE 11- -In Figure 11-9 Above, "F" Represents the First Step in First