FIGURE 11-
-In Figure 11-9 above, "B" and "C" represents the third step in the sequential building process of brand equity which would be to elicit the proper consumer responses to a brand's identity and meaning through _________.

Question

FIGURE 11- 
-In Figure 11-9 above, "B" and "C" represents the third step in the sequential building process of brand equity which would be to elicit the proper consumer responses to a brand's identity and meaning through _________.

Quizplus · Accepted Answer

"Eliciting proper consumer responses" suggests the need for ensuring that consumers form the right judgments and feelings towards a brand. This aligns with the third step of the sequential building process of brand equity, which involves creating positive consumer judgments and feelings towards the brand identity and meaning. Therefore, the correct choice is C, which involves consumer judgments and feelings. Choices A, B, D, and E may be components of brand equity building, but they are not specifically related to the third step of the process.

FIGURE 11- -In Figure 11-9 Above, "B" and "C" Represents the Third