The second step in the sequential building process of brand equity is _________.

Question

Quizplus · Accepted Answer

The second step in the sequential building process of brand equity is to establish a brand's meaning in the minds of consumers. This involves creating a clear and compelling brand identity that differentiates the brand from its competitors and communicates the value proposition to consumers. By establishing a strong brand meaning, a company can create a positive perception of the brand and increase brand equity.

The Second Step in the Sequential Building Process of Brand