FIGURE 11-
-In Figure 11-9 above, "D" and "E" represents the second step in the sequential building process of brand equity which would be to establish a brand's meaning in the minds of consumers from two dimensions:

Question

FIGURE 11- 
-In Figure 11-9 above, "D" and "E" represents the second step in the sequential building process of brand equity which would be to establish a brand's meaning in the minds of consumers from two dimensions:

Quizplus · Accepted Answer

"Brand performance" represents the functional aspect of the brand meaning, while "brand imagery" represents the symbolic aspect of brand meaning, thus establishing a brand's meaning in the minds of consumers from two dimensions: brand performance and brand imagery.

FIGURE 11- -In Figure 11-9 Above, "D" and "E" Represents the Second