The use of brand names is especially important for services because of which unique characteristic of services?
A) inventory costs
B) inseparability
C) inconsistency
D) indeterminism
E) intangibility
Correct Answer:
Verified
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Q290: FIGURE 11-15 Q291: When designing the product element of the Q292: Setting prices during different times of the Q293: FIGURE 11-14 ![]()
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