Which component of the promotional mix is particularly important for nonprofit services?

Question

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Nonprofits often rely on publicity, which is the non-paid communication of information about the organization or its cause, to create awareness and generate interest in their services. This can be in the form of media coverage, social media posts, and word-of-mouth testimonials. Nonprofits typically have limited budgets, and publicity can be a cost-effective way to reach a large audience. Additionally, nonprofit services are often intangible and complex, making personal selling difficult, and sales promotions and packaging are less relevant to their marketing mix. While advertising can be effective, it can also be expensive and may not be the best use of limited resources for a nonprofit.

Which Component of the Promotional Mix Is Particularly Important for Nonprofit