A patient must be in a hospital to "buy" an appendectomy, and a guest must stay in a hotel to "buy" an accommodation.To make the product/service component of the marketing mix available to the consumer, the service provider must manage demand.What is this called?

Question

Quizplus · Accepted Answer

Capacity management involves managing the availability of a service to meet consumer demand. In the case of the appendectomy and hotel accommodation, the service provider must manage the availability of their services by ensuring they have the capacity to accommodate the consumer's needs. This is why capacity management is the best choice. The other options (allocation of resources, customized service, facilities analysis, and timing) don't fully capture the idea of managing service availability to meet demand.

A Patient Must Be in a Hospital to "Buy" an Appendectomy