A company's product mix is equal to
A)its target mix.
B)its product class.
C)its marketing mix.
D)the sum of its product lines.
E)the number of product lines minus the number of product items.

Question

Quizplus · Accepted Answer

A company's product mix refers to the complete set of product lines and items that it offers for sale. Thus, the product mix can be defined as the sum of its product lines, which includes all the related products and variations offered by the company. Options A, B, and C are incorrect as they do not accurately reflect the definition of a product mix. Option E is incorrect because the number of product lines and items cannot be subtracted from each other to determine the product mix.

A Company's Product Mix Is Equal to