Although there are three levels of newness from the organization's perspective, there is a fourth way of viewing new products, and that is from the perspective of __________ which involves __________.
A)consumption; consumers
B)potential revenue; profits
C)market share; competitors
D)environmental forces; marketing mix
E)the consumer; demographics

Question

Quizplus · Accepted Answer

The fourth way of viewing new products is from the perspective of consumption, which involves consumers. This perspective focuses on how the new product will be perceived and received by the target market.

Although There Are Three Levels of Newness from the Organization's